Laphroaig

#OPINIONSWELCOME awareness campaign

Creative Direction | Copy

YouTube

Background:

Collaborated with an external production company to develop a series focusing on the divisive nature of Laphroaig’s peaty profile - a tongue-in-cheek way of leaning into a perceived ‘weakness’.

Developed unique assets around different themes and dialogue between talent combinations, leveraging supers and editing techniques to keep the viewer engaged, and inviting them to develop their own opinion.