Litehouse came to CGP wanting assets for an awareness campaign to run on YouTube. Without any particular strategy beyond a goal to drive VTR, they hired us to come up with engaging content that would reflect their approachable brand personality through humor.

We developed and executed a series of distinct concepts highlighting Litehouse’s delicious flavor, while associating it with “the produce department” both visually (farm stand) and through narrative exposition.

Results:

• Increased VTR by 250% over previous ads

• Lift in in-store purchases (Oracle tracking)

• Significant lift in website visits