Commercial Production

Through City Goat Productions, a one-stop-shop providing creative strategy, development, and production for mid-market brands, my team and I delivered multi-channel creative for brands with small production budgets.

I’ve pitched mid-market brands on video campaigns tailored to their unique marketing funnel goals and budgets.

I produced, directed, and edited all projects, and helped clients develop their creative strategy where applicable.

I also led concepting sessions and collaborated on copywriting with a small team of creators.

Litehouse Salad Dressing

Litehouse came to us with a modest budget, and a sparse brief: “we want to run ads on YouTube.” We outlined a handful of directions we could go from a creative strategy standpoint, and once the client settled on one, we developed 4 distinct concepts, for which we developed 16 unique assets in total (heroes and variations).

Live Comfortably

Another fun micro-budget ad campaign that we developed from the ground up for Live Comfortably (a subsidiary of Hollander, Inc.). We delivered a batch of unique ads speaking to different value propositions and parts of the marketing funnel.

IBM

Bernen House

An internal corporate project taking place at IBM’s gorgeous campus in Upstate New York.

VidMob

Before working at VidMob as an employee, I was hired to produce and direct a promotional video for them.

I guess I left a good impression.

Brooklyn General

We developed a handful of fun promotional videos for our friend’s local knitting shop. So Brooklyn.

One Heart Music

Just warms the heart.