Having recently launched the ICON customization tool on their website, Under Armour came to Vidmob for a pilot project, with decent historical CTR, but a surprisingly low rate of engagement with the customization feature itself.

Our strategic thrust was geared toward showcasing the experience of using the ICON customization feature in different use-cases, accompanied by onscreen copy driving users toward action.

Results:

• Increased ICON engagement 300%

• Lifted CTR by 20%

• Annual contract (renewed several yrs)