Whatnot - Growth Creative
Paid Social
Creative Strategy | Creative Direction | Copywriting
Meta; TikTok
Business Challenge
While Whatnot is primarily known as a live-auction marketplace, there was a push from leadership to present the brand in ways that at least open the door to the various other ways that people can buy and sell on the platform.
Labubu Education
The Labubu craze was alive on Whatnot. We collaborated with a popular seller on the platform to develop educational content, with the intention of both luring people in with the interesting history of this thing everyone is talking about, and using it as an excuse to remind people that Whatnot is the place to get in on the hype!
Results: $27 CAC (top account performer)
Sneaker Haul
One of dozens of examples - in this case, using the Sneakers category as our focus - of showing the great deals, variety of products, and joy of buying through Whatnot.